Articles

The CMO Is Dead. Long Live the CMO.

Only 49% of Fortune 500 top marketers hold the title today, down from 55% last year. Here's what's actually happening.

Monday Briefing: TikTok Got Its Deal. Now What?

Plus: Meta's $3 billion ad fraud problem, Omnicom-IPG cuts 4,000 jobs, and the CMO who became a CEO.

The Rise of the Synthetic CMO

Steve Jobs, David Ogilvy, Kim Kardashian, and Philip Kotler help me pressure test every idea. Here’s how.

Monday Briefing: Meta's AI Starts Listening Tomorrow

Plus: Google’s third core update of 2025, LinkedIn’s algorithm faces gender bias accusations, and Mastercard’s marketing era ends.

Your Brand Is the Last Performance Channel Left

AI collapsed the funnel. Trust and proof are the new performance metrics.

The Seniorification of Marketing

The market’s not getting flatter. It’s getting top-heavier.

10 Things to Be Thankful For (CMO Edition)

Here are things worth being thankful for this year.

Your 2026 Marketing Plan Is Already Broken

Every CMO built for efficiency. Few built for volatility. Here’s how to fix that.

The Illusion of Optimization

Everything’s green and yet revenue’s flat. Here’s why “optimization” became marketing’s biggest illusion.

The Uncomfortable Truth About Incrementality

Platforms sold us precision. Now leaders want proof. And that’s a harder story to tell.

The New SEO Is AI: Are You Even in the Conversation?

Discovery is moving from search results to AI responses. If ChatGPT doesn’t mention you, you don’t exist.

The Rise of LLM Optimization Tools

Arm Yourself for the AI Discovery Era.

Why “LLM Optimization” Will Replace SEO Faster Than You Think

Discovery is shifting from Google to GPTs. Your brand is already being summarized. You just can’t see it yet.

Why Fit Beats Pedigree in Marketing (and Football)

“The wrong system makes talent look imaginary. The right one makes talent look inevitable.”

The First Great AI Ad Didn’t Sell AI at All

What Anthropic just did, and why every CMO should be paying attention

Every Channel Sucks. Now What?

American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”

Grit > Gloss: A 3 Pillar 2026 Marketing Plan (That Actually Performs)

2026 is coming. This 3-pillar plan will make sure your marketing is ready.

AI Won’t Save You. It’ll Expose You.

AI doesn’t close gaps. It makes them obvious.

Adapt or Die: The Real AI Moat

You know what word perfectly describes who wins in the AI era? Adaptability.

AI: The World’s Smartest Yes-Man

I asked AI if it’d rather be helpful for truthful. It smiled in bits and bytes and then lied to my face.

Why CMOs Are Getting Outplayed (Unless They Do This)

No matter how successful you are, change is always good. — Billy Beane

The Physics of Marketing: Why Momentum Beats Magic

Physics is the only real science. The rest are just stamp collecting. —Ernest Rutherford

You’re No Longer the Instrument. You’re the Conductor.

Less doing, more directing: wield AI like a conductor’s baton and turn speed into your moat.

Embarrassment Is the Price of Progress. And Urgency? That’s the New Status Symbol.

In the age of AI, the game isn’t about who’s smartest anymore. It’s about who’s fastest.

Marketing x AI: Why Swiss Army Knives Beat Scalpels

We’ve hit a weird moment. Every marketer now has a supercomputer in their pocket. Any stat, model, or insight? A few taps away.

When Vibes Eat Marketing: Why Gut Feel Beats Big Brains

The best campaigns don't make sense; they make an impact. Here's how to market with vibe, not a slide.

90% Sanding: Why Great Marketing Still Lives In the Boring Stuff

How top CMOs build durable marketing: boring, repeatable, and insanely effective.

From Mobile-First to AI-First

A pocket playbook for CMOs ready to catch the next wave

Does Your Agency Have Agency?

A CMOs guide to spotting high agency

You Can’t Spell Attribution Without AI

How to add AI wind to marketing’s classic measurement triangle

Get Clean Analysis from Dirty Data (Thanks to AI)

Dirty data used to be a dealbreaker. Now it's just Tuesday.

Turn Marketers into Managers

A CMO’s playbook for managing your AI intern before it manages you

How Modern CMOs Pilot AI‐Driven Marketing Without Losing Control

Shining Light on Marketing's Black Box

Doing More With Less (Without Starving the Future)

Budgets are tighter. Expectations aren’t.

Sales + Marketing = The Ultimate Power Couple

The 5 Types of Marketing Wealth

True wealth for marketing leaders come in many shapes and sizes

Stop Being Data-Driven, Start Being Data-Obsessed

Together, we’ll build marketing teams that scale. 🚀

Unlock Higher Conversions and Lower CAC with These Proven Strategies

Together, we’ll build marketing teams that scale. 🚀

Unlock Speed in Your Marketing Org: 3 Steps to Decision Velocity

Together, we'll build marketing teams that scale. 🚀

What CMOs Can Learn from NFL Coaches: Winning Strategies for Marketing Success

How you can learn from the best.

Are You Fully Leveraging AI in Growth Marketing?

Artificial Intelligence is your unfair advantage.

Structuring Your Marketing Org for Growth

Together, we’ll build marketing teams that scale. 🚀

What's New in B2B Marketing This Week?