Here’s the truth:
In the age of AI, the game isn’t about who’s smartest anymore. It’s about who’s fastest.
Execution speed is the new IQ. And the ones winning aren’t perfect. They’re public. They're shipping fast, learning in public, and yes, they’re occasionally cringey. Embarrassment is the cost of admission now.
Perfection? That’s for cowards.
If you’re still polishing that campaign deck, still tweaking that “About” page, still wondering if your prompt is “good enough”, waiting to publish that blog post... congrats, you’ve already lost.
Because someone dumber, scrappier, and more shameless than you just shipped it.
And the world rewards motion. Not meetings getting alignment from top to bottom.
Cringe Is the New Cool
Your first draft will suck.
Your AI-generated video will look like it was made by AI.
Good.
Because as Reid Hoffman said, “If you're not embarrassed by your first version, you launched too late.”
Embarrassment isn’t a bug. It’s a feature. It means you’re in the arena. It means you’re learning at full speed while everyone else is reading another blog post about how to “leverage GPT.”
Be real. No one remembers who almost launched. We remember who shipped.
Done > Perfect. Now More Than Ever.
You don’t need more ideas. You don’t need better tools. You need nerve.
That clever campaign in your Notes app? Worthless until it’s live.
Your “revolutionary” AI growth strategy? Vaporware until it hits the real world.
We live in a world of infinite leverage:
AI is your free intern.
Distribution is basically free.
Feedback loops are instant.
So if you’re still waiting… what exactly are you waiting for?
Urgency Is the New Luxury
People with power move fast.
They say yes quickly.
They test fast.
They make reversible decisions with 70% info and figure out the rest on the fly (thanks Bezos).
Speed is a flex now.
Not because you’re rushing, but because you’re not wasting time trying to be perfect.
So yeah, your early stuff might suck. It’ll be awkward. You’ll get weird DMs from old coworkers or your wife’s friends who don’t get it.
Post it anyway.
Embarrassment is the price of progress. Urgency is the new luxury. And done is the only thing that matters.
So hit publish. Try the idea. Embrace the cringe. Then figure it out.