The 5 Types of Marketing Wealth

“Marketing wealth” isn’t simply about who has the biggest budget. True “marketing wealth” comes from building a marketing machine that compounds over time, giving you and your team leverage, resilience, and long-term sustainable growth. Inspired by Sahil Bloom’s The 5 Types of Wealth, here’s how we believe marketers should be thinking about “Marketing Wealth”:

1. Audience Wealth: Owning Customer Attention

If the only way your business grows is through paid channels, you are renting attention — not owning it. Audience wealth comes from a loyal customer base built through organic content, email, and community. Algorithms change, platforms change, campaign best practices change, but an owned audience can make sure your brand stays resilient.

2. Brand Wealth: The Power of Reputation

A brand’s “halo effect” can actually make performance marketing easier and lower acquisition costs. Every customer interaction — ads, social, organic, customer service, events, etc — shape brand perception. Investing in your brand to create brand wealth can have compounding returns.

3. Data Wealth: Insights Over Instinct

Your data (called first-party data) should be your brand’s edge. Learning how to use it effectively should be a priority. Marketing teams using their first-party data are able to optimize better, predict trends, and even personalize at scale. This isn’t about having a dashboard, it’s about knowing what to do with the data. (see our post on being Data Obsessed)

4. Experimentation Wealth: Ability and Freedom to Adapt

Test relentlessly. Ad creative, landing pages, campaign structures, whatever it may be. Marketers who build the experimentation muscle will always outmaneuver marketers solely relying on gut instinct. The best marketers aren’t the ones who “get it right”—they’re the ones who test fast and fail forward.

5. Financial Wealth: Scale Without Fear

When finance and view Marketing as a “profit center” rather than just a “cost center” you’ve unlocked the final type of “Marketing Wealth”. Scale winners, take strategic bets in new, unproven channels, and build a well balanced marketing budget allocation.

🚀 The best marketing strategies balance all five. Where are you building wealth, and where are you still renting?