The Monday Brief
The week’s developments that matter to a marketing leader, sorted and explained.
Monday Briefing: ChatGPT Is Now Half the MarketFrameworks for the hardest job in marketing
Budgets, boards, brand, and the team you inherited. Every idea drawn out plainly enough to use by Friday.
Monday Brief plus a Thursday deep dive. No paid tier.
Topic mixLast 30
Leadership5
Career5
Strategy2
Portraits are illustrative, not subscribers. Articles are real.
Every idea, drawn out
What arrives, and when
The Deep Dive
One original framework on the practice and politics of running marketing.
The Decisions You Both Think You OwnMore deep dives
All articles →- The Decisions You Both Think You Own Marketing is primarily responsible for pricing at 28.2% of companies and revenue growth at 42.5%. The middle of that list is where two executives both think they decide.
- Has Your Purpose Ever Lost an Argument? A values page with no decision behind it is copy.
- The Bonus That Killed Blockbuster Antioco earned 200% of his 2006 target bonus under the board's own numbers. The board paid him none of it.
- Pick Your P&L A budget is something the company gives you. A number is something it needs back from you. Only one of those survives a bad quarter.
- Nobody Gets Fired for Cutting Brand Everyone in that room already agrees brand works. They cut it anyway, because the structure pays them to.