The Rise of the Synthetic CMO
Steve Jobs, David Ogilvy, Kim Kardashian, and Philip Kotler help me pressure test every idea. Here’s how.
How generative AI and martech are reshaping the landscape.
Steve Jobs, David Ogilvy, Kim Kardashian, and Philip Kotler help me pressure test every idea. Here’s how.
Discovery is moving from search results to AI responses. If ChatGPT doesn’t mention you, you don’t exist.
Arm Yourself for the AI Discovery Era.
Discovery is shifting from Google to GPTs. Your brand is already being summarized. You just can’t see it yet.
AI doesn’t close gaps. It makes them obvious.
You know what word perfectly describes who wins in the AI era? Adaptability.
I asked AI if it’d rather be helpful for truthful. It smiled in bits and bytes and then lied to my face.
In the age of AI, the game isn’t about who’s smartest anymore. It’s about who’s fastest.
We’ve hit a weird moment. Every marketer now has a supercomputer in their pocket. Any stat, model, or insight? A few taps away.
A pocket playbook for CMOs ready to catch the next wave
How to add AI wind to marketing’s classic measurement triangle
Dirty data used to be a dealbreaker. Now it's just Tuesday.
Shining Light on Marketing's Black Box
The latest frameworks for corporate strategy and market positioning.
Insights on managing teams, culture, and executive decision making.
Building resilient brands in an age of fragmentation and noise.
Data-driven tactics for customer acquisition and retention.
Comprehensive analysis of complex marketing challenges.
Candid conversations with the world's top marketing leaders.
Navigating the C-suite and advancing your professional path.