Free Tools
AI tools that actually help you market.
29 curated tools across 7 categories — each with a usage tip from marketers who've actually shipped with them. No affiliate links, no sponsored rankings.
ChatGPT
CopywritingGPT-5 powered AI assistant with GPT Image 1.5 (best text rendering on the market). The most versatile tool for marketers — from drafting copy to analyzing campaign data to generating on-brand visuals.
Usage Tip
Use the Projects feature to give ChatGPT persistent context about your brand voice, audience, and campaign goals across sessions.
Claude
CopywritingNuanced AI writing with exceptional instruction following. Known for maintaining consistent brand voice across long documents and complex strategy work with 200K context window.
Usage Tip
Upload your style guide and past content to Projects — Claude excels at following detailed brand guidelines precisely.
Jasper
CopywritingMulti-model AI content system purpose-built for marketing teams. Combines GPT-4.1, Claude, and Gemini. Instant Campaigns creates complete multi-channel campaigns from a single brief.
Usage Tip
Train Brand Voice on your best-performing content to get outputs that match your style from the start.
Copy.ai
CopywritingAI-native Go-To-Market platform that goes beyond copywriting into full sales and marketing automation. Specialized agents handle prospecting, lead processing, ABM content, and translation.
Usage Tip
Use the Workflows feature to automate multi-step content pipelines — connect it to your CRM so AI-generated outreach fires automatically.
Gumloop
AutomationAI-native automation platform built from the ground up for the AI era. Connect any LLM to your marketing stack with drag-and-drop — used by Shopify, Instacart, and Webflow teams.
Usage Tip
Start with the Gummie Agent — describe what you want to automate in plain English and it builds the workflow for you.
n8n
AutomationOpen-source AI workflow automation with 70+ dedicated AI nodes and LangChain integration. The most powerful option for complex, customized marketing automations — and you can self-host for free.
Usage Tip
n8n charges per workflow execution, not per task — so complex multi-step marketing automations cost a fraction of Zapier or Make.
Midjourney
DesignThe creative benchmark for AI image generation. Unmatched visual mood, composition, and artistic coherence — agencies report 40% faster concept development compared to traditional design.
Usage Tip
Use --sref (style reference) with images from your brand guidelines to maintain visual consistency across generated images.
Ideogram
DesignBest-in-class text rendering in AI images — 90% accuracy vs Midjourney's 30%. The go-to for logos, posters, social graphics, and any marketing asset where text needs to be readable.
Usage Tip
Use Ideogram for any design that includes text — headlines on social graphics, event posters, product labels. No other tool gets text right this consistently.
Flux 2 Pro
DesignThe photorealism king of 2026. Excels at product photography, realistic portraits, and commercial visuals with controlled, predictable outputs via API or Replicate.
Usage Tip
Use for product shots and commercial imagery — Flux's strict prompt adherence gives you more control than artistic generators.
Adobe Firefly
DesignCommercially-safe AI generation trained on licensed content with IP indemnification. Deeply integrated into Photoshop, Illustrator, and Express for existing creative workflows.
Usage Tip
If your legal team worries about AI copyright, Firefly's licensed training data and IP indemnification is the safest choice.
Canva AI
DesignAll-in-one design platform with Magic Studio — text-to-image, background removal, Magic Write, and auto-resize for every platform. The convenience play for non-designers.
Usage Tip
Use Magic Resize to instantly adapt one design to every social platform — saves hours of manual reformatting.
Veo 3.1
VideoGoogle's best-in-class AI video generation — the all-rounder with the strongest prompt adherence and realism. Combines video and audio generation. Ideal for product demos and commercial content.
Usage Tip
Best for product demonstrations where physical accuracy matters — the physics simulation and audio sync are noticeably better than competitors.
Runway Gen-4.5
VideoLeading cinematic AI video tool with the most mature editing workflow. Gen-4.5 delivers cinematic quality, realistic physics, and native 4K output — the professional's choice for video production.
Usage Tip
Use Explore Mode on the Unlimited plan for rapid iteration, then switch to precision mode for final renders.
Kling 2.0
VideoHighest quality AI video output available in 2026 with superior motion coherence and physics simulation — at a fraction of competitors' costs. The volume play for testing creative at scale.
Usage Tip
Use for A/B testing video creative at scale — the low cost lets you generate 10x more variations than Sora or Veo.
Pika 2.5
VideoCreative short-form video studio with physics-based interactions and auto-generated sound effects. Upgraded lipsync makes it viable for localized character content alongside tools like HeyGen.
Usage Tip
Pika auto-generates matching sound effects — a car crash gets the "crunch" automatically. Great for social content that needs audio without licensing headaches.
Sora 2
VideoOpenAI's creative AI video model. Strongest for storytelling, emotional depth, and dialogue-driven scenes — best for narrative brand campaigns. Included with ChatGPT Plus and Pro.
Usage Tip
Use Storyboard Mode to plan multi-shot sequences before generating — it dramatically improves narrative coherence.
Synthesia
VideoLeader in AI avatar videos with 240+ avatars in 160+ languages. Perfect for training, product demos, and personalized outreach. Edit videos by editing text — no reshoots needed.
Usage Tip
Create a custom avatar of yourself for consistent spokesperson videos — update content by editing text, no reshoots needed.
HeyGen
VideoAI avatar videos with advanced voice cloning. Create a digital twin, translate videos in your voice, and scale personalized outreach. Strong CRM integrations for sales teams.
Usage Tip
Use Video Translate to repurpose your best English content into other languages while keeping your actual voice.
Surfer SEO
SEOAI-powered content optimization with real-time SEO scoring. Analyzes top-ranking content and provides suggestions as you write. Now includes GEO optimization for AI search citations.
Usage Tip
Use the GEO optimization features to ensure your content gets cited by AI search engines like ChatGPT and Perplexity.
Semrush
SEOAll-in-one marketing suite combining SEO, content, social, and competitive research with AI. ContentShake AI generates full SEO-optimized articles. Now includes AI search visibility tracking.
Usage Tip
Use ContentShake AI for first drafts, then refine with your brand voice — it handles SEO structure so you can focus on insights.
Otterly AI
AI SearchAI search monitoring that tracks your brand visibility across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot. See how often you're cited, what sentiment, and which links get referenced.
Usage Tip
Start with 15 prompts on the Lite plan to benchmark your brand vs competitors — you'll quickly see where you're invisible in AI answers.
Profound
AI SearchEnterprise AI search analytics platform that monitors brand presence across all major LLMs. Tracks citation frequency, competitor positioning, and provides optimization recommendations.
Usage Tip
Use the competitor comparison to see exactly which brands get cited for your key topics — then reverse-engineer what their content does differently.
Surfer SEO (GEO)
AI SearchSurfer's GEO module optimizes content for AI search citations with a dual SEO + GEO score. Evaluates content across Authority, Readability, and Structure dimensions for LLM discoverability.
Usage Tip
Focus on structuring content with clear, citable claims and statistics — AI models prefer content with authoritative data points.
Adobe LLM Optimizer
AI SearchAdobe's enterprise solution for AI search optimization. Provides automated insights, recommendations, and optimizations for how your content is cited across major LLMs.
Usage Tip
If you're already in the Adobe ecosystem, this plugs directly into your content workflows — it identifies which assets need optimization for LLM visibility.
Claude Code
AI AgentsAnthropic's agentic coding tool that lives in your terminal. Powered by Claude Opus 4.6 with up to 1M token context. Edits files, runs commands, searches codebases, and manages git workflows autonomously.
Usage Tip
Use Claude Code to rapidly build marketing landing pages, automate data pipelines, or scaffold entire campaign microsites — it handles the full dev loop from planning to commit.
OpenAI Codex
AI AgentsCloud-based multi-agent coding platform from OpenAI. Spins up multiple agents in parallel — each in its own sandboxed environment — to work on features, fix bugs, and open PRs simultaneously.
Usage Tip
Assign Codex multiple independent tasks at once — it runs them in parallel, so you can fix five bugs or scaffold five landing pages in the time it takes to do one.
OpenClaw
AI AgentsOpen-source personal AI assistant that works across WhatsApp, Telegram, Slack, Discord, Signal, and iMessage. Manages your inbox, calendar, emails, and travel — with a heartbeat system for proactive task execution.
Usage Tip
Connect OpenClaw to your messaging platforms and let it handle scheduling, email triage, and travel booking — it runs tasks proactively even when you're not prompting it.
Viktor
AI AgentsSlack-based AI coworker with its own cloud computer. Runs marketing audits, manages ad campaigns, researches leads, and delivers daily reports — all from Slack threads. 3,000+ tool integrations.
Usage Tip
Start with a marketing audit — ask Viktor in Slack to review your campaigns, and it'll deliver a detailed report with actionable recommendations without you leaving the chat.
Devin
AI AgentsAutonomous AI software engineer from Cognition with its own IDE, browser, and terminal. Can plan, code, debug, and deploy entire features independently. Assign tasks via Slack or the web interface.
Usage Tip
Use Devin for self-contained projects — building internal tools, data dashboards, or API integrations where you can describe the end state and let it execute the full build.
Get smarter about AI marketing tools.
We cover the tools that actually work — and the ones that don't. Free newsletter, twice weekly.