ai tech December 17, 2025
The Rise of the Synthetic CMO
I built a marketing council with Steve Jobs, Ogilvy, and Kim Kardashian
Behind The CMO Team
24 articles published
The editorial team at Behind the CMO, delivering strategic marketing intelligence for modern marketing leaders. We research, analyze, and distill the frameworks and insights that help CMOs and marketing executives make better decisions.
Articles by Behind The CMO Team
brand December 9, 2025
Your Brand Is the Last Performance Channel Left
AI collapsed the funnel. Trust and proof are the new performance metrics.
career December 2, 2025
The Seniorification of Marketing
The market’s not getting flatter. It’s getting top-heavier.
leadership October 7, 2025
Why Fit Beats Pedigree in Marketing (and Football)
“The wrong system makes talent look imaginary. The right one makes talent look inevitable.”
brand September 30, 2025
The First Great AI Ad Didn’t Sell AI at All
What Anthropic just did, and why every CMO should be paying attention
strategy September 23, 2025
Every Channel Sucks. Now What?
American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”
strategy September 16, 2025
Grit > Gloss: A 3 Pillar 2026 Marketing Plan (That Actually Performs)
2026 is coming. This 3-pillar plan will make sure your marketing is ready.
ai tech September 9, 2025
AI Won’t Save You. It’ll Expose You.
AI doesn’t close gaps. It makes them obvious.
ai tech September 2, 2025
Adapt or Die: The Real AI Moat
You know what word perfectly describes who wins in the AI era? Adaptability.
ai tech August 26, 2025
AI: The World’s Smartest Yes-Man
I asked AI if it’d rather be helpful for truthful. It smiled in bits and bytes and then lied to my face.
strategy August 19, 2025
Why CMOs Are Getting Outplayed (Unless They Do This)
No matter how successful you are, change is always good. — Billy Beane
strategy August 12, 2025
The Physics of Marketing: Why Momentum Beats Magic
Physics is the only real science. The rest are just stamp collecting. —Ernest Rutherford
leadership August 5, 2025
You’re No Longer the Instrument. You’re the Conductor.
Less doing, more directing: wield AI like a conductor’s baton and turn speed into your moat.
ai tech July 29, 2025
Embarrassment Is the Price of Progress. And Urgency? That’s the New Status Symbol.
In the age of AI, the game isn’t about who’s smartest anymore. It’s about who’s fastest.
ai tech July 22, 2025
Marketing x AI: Why Swiss Army Knives Beat Scalpels
We’ve hit a weird moment. Every marketer now has a supercomputer in their pocket. Any stat, model, or insight? A few taps away.
brand July 14, 2025
When Vibes Eat Marketing: Why Gut Feel Beats Big Brains
The best campaigns don't make sense; they make an impact. Here's how to market with vibe, not a slide.
strategy July 7, 2025
90% Sanding: Why Great Marketing Still Lives In the Boring Stuff
How top CMOs build durable marketing: boring, repeatable, and insanely effective.
ai tech June 30, 2025
From Mobile-First to AI-First
A pocket playbook for CMOs ready to catch the next wave
leadership June 24, 2025
Does Your Agency Have Agency?
A CMOs guide to spotting high agency
ai tech June 17, 2025
You Can’t Spell Attribution Without AI
How to add AI wind to marketing’s classic measurement triangle
ai tech June 9, 2025
Get Clean Analysis from Dirty Data (Thanks to AI)
Dirty data used to be a dealbreaker. Now it's just Tuesday.
leadership June 3, 2025
Turn Marketers into Managers
A CMO’s playbook for managing your AI intern before it manages you
ai tech May 27, 2025
How Modern CMOs Pilot AI‐Driven Marketing Without Losing Control
Shining Light on Marketing's Black Box
leadership March 27, 2025
Doing More With Less (Without Starving the Future)
Budgets are tighter. Expectations aren’t.