Strategy
The latest frameworks for corporate strategy and market positioning.
You're Renting Your Demand Alphabet's Google Search and other ad revenue grew $49.5 billion in two years. Some of that is your CAC. Here is the ratio to bring into 2027 planning. Read the article More on strategy
- Cut the Middle Before the CFO Does Most marketing plans spread money across programs that are neither proven nor capable of a big payoff. The Marketing Barbell puts about 80% on what works, up to 20% on capped bets, and nothing in betw
- Your 2027 Plan Has No Diagnosis Richard Rumelt's test for a real strategy fits on one page. Here is what it does to a typical marketing plan, layer by layer, and the page that replaces it.
- The RevOps Land Grab Whoever writes the definition of a qualified lead writes marketing's performance review.
- Distribution Is the Last Moat Evan Spiegel isn't worried about AI. Here's where he's actually moving the budget.
- The Confidence Gap CMO budgets are up. CMO confidence is at a five-year low. The math doesn't add up until you understand what's actually being measured.
- Your 2026 Marketing Plan Is Already Broken Every CMO built for efficiency. Few built for volatility. Here’s how to fix that.
- Every Channel Sucks. Now What? American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”
- Grit > Gloss: A 3 Pillar 2026 Marketing Plan (That Actually Performs) 2026 is coming. This 3-pillar plan will make sure your marketing is ready.
- Why CMOs Are Getting Outplayed (Unless They Do This) No matter how successful you are, change is always good. — Billy Beane
- The Physics of Marketing: Why Momentum Beats Magic Physics is the only real science. The rest are just stamp collecting. —Ernest Rutherford
- 90% Sanding: Why Great Marketing Still Lives In the Boring Stuff How top CMOs build durable marketing: boring, repeatable, and insanely effective.
- Stop Being Data-Driven, Start Being Data-Obsessed Together, we’ll build marketing teams that scale. 🚀
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