Media Kit
Reach the marketing leaders your sales team actually wants to talk to.
Behind the CMO is the strategic newsletter for 1,000+ CMOs, VPs of Marketing, and senior marketing leaders. Twice-weekly intelligence on the decisions that shape marketing: hiring, budgets, AI, attribution, brand.
By the numbers
Senior marketers
1,000+
Avg. open rate
40%
Click-through rate
5%
Publishing cadence
2x/week
The newsletter
Built for marketing leaders, not marketers.
Behind the CMO publishes the strategic intelligence senior marketing leaders need. Almost no one else writes it. We focus on the decisions that compound: how to hire, where to spend, when to bet on AI, what to measure. The audience is small and deliberate.
Monday Brief
A short, sharp read on what marketing leaders should pay attention to this week: moves, hires, signals from the market.
Strategic Deep Dive
A longer-form essay on a single strategic question: frameworks, benchmarks, and the reasoning senior marketers don't get from the broad newsletters.
The audience
The majority of subscribers are senior marketing leaders with budget authority. We do not optimize for list size. We optimize for the quality of who opens it.
By role
- CMOs & Heads of Marketing 38%
- VPs & Directors of Marketing 34%
- Founders & CEOs 16%
- Agency leaders & consultants 12%
By industry
- B2B SaaS & technology 42%
- Professional services & agencies 22%
- Consumer & retail brands 18%
- Financial, healthcare & other 18%
By company size
- $1M–$10M revenue 28%
- $10M–$100M revenue 41%
- $100M–$1B revenue 22%
- $1B+ revenue 9%
Composition figures are directional, based on signup data and a sample of completed subscriber profiles. A verified list survey is planned.
Why sponsor
What you get that you can't buy on LinkedIn.
Decision-makers, not assistants
The majority of subscribers are senior marketing leaders with budget authority. We do not optimize for raw subscriber growth. We optimize for the quality of who opens it.
Strategic context, not noise
Behind the CMO is positioned alongside the issues your buyers are actively thinking about: hiring, budgeting, AI adoption, attribution. Your message lands while the reader is thinking about the problem you solve.
Founder-written, hands-on review
Every sponsorship is reviewed by the editor before it ships. We turn down advertisers that do not fit the audience. That filter is exactly why subscribers trust the recommendations.
Twice-weekly touch, sustained presence
Two issues every week (Monday Brief + Strategic Deep Dive) means consistent presence without overload. Multi-issue packages give brands repeated impressions while the reader is still thinking about the problem.
Rate card
Three ways to sponsor.
Single-issue pricing below. Multi-issue and quarterly packages available at 20% off. Ask about spreading sponsorship across a series of Deep Dives.
Top-of-newsletter placement with a 90–120 word write-up, your logo, and a tracked link. One sponsor per issue. Featured in the Monday Brief or a Strategic Deep Dive.
Best for
Brand awareness, product launches, event promotion.
A standalone email written in the Behind the CMO voice, sent to the full list. You provide the offer and key points. We write and design it. Higher CTR than display ads.
Best for
Whitepapers, webinars, product demos, free trials.
A short 25–40 word listing at the bottom of the newsletter. Multiple classifieds per issue. Lightweight and affordable.
Best for
Job listings, podcast launches, community recruitment, tools.
Multi-issue packages
Save 20% with a 4-issue or quarterly sponsorship.
How to book
Four steps, two business days.
- Step 01
Send a short pitch
Email [email protected] with what you'd like to promote, your target dates, and which format.
- Step 02
We confirm fit and inventory
We respond within one business day with availability, creative notes, and a quick read on whether the offer will resonate.
- Step 03
Send us your creative
Provide your copy and a tracked URL. For Dedicated Sends, we write the email in our voice based on a brief you provide.
- Step 04
We ship and report
After the send, you receive a performance report with delivered, opens, and clicks within 48 hours.
Frequently asked questions
How big is the Behind the CMO audience?
Behind the CMO reaches just over 1,000 marketing leaders. The list is intentionally curated for senior decision-makers rather than maximum reach. Average open rate is approximately 40% with a 5% click-through rate, well above premium B2B newsletter benchmarks.
Who reads Behind the CMO?
The audience is predominantly CMOs, VPs and Directors of Marketing, with a meaningful share of founders and agency leaders. Companies range from $1M to $1B+ in revenue, skewing toward B2B SaaS, professional services, and consumer brands.
What sponsorship options are available?
Three formats. Primary Sponsor ($750/send) is a featured write-up at the top of the newsletter. Dedicated Send ($1,500) is a standalone email written in the Behind the CMO voice to the full list. Classified ($250) is a short bottom-of-newsletter listing. Multi-issue packages save 20%.
How do I book a sponsorship?
Email [email protected] with the dates you're interested in and a short brief on what you'd like to promote. We respond within one business day. We typically book sponsorships 2–4 weeks in advance and have limited inventory each month.
Do you accept every advertiser?
No. We turn down advertisers that do not fit the audience or whose offering would not be genuinely useful to senior marketing leaders. That editorial filter is exactly why the recommendations carry weight. If you are unsure whether your product is a fit, send us a short pitch and we will tell you honestly.
Get in touch
Get your message in front of the people who decide.
We respond to every inquiry within one business day.
[email protected]