Leadership
Insights on managing teams, culture, and executive decision making.
Your CFO Keeps a Ledger on You Uber cut two-thirds of its ad budget and rider app installs held flat. Stories like that are why your CFO discounts your next pipeline claim. Read the article More on leadership
- What Your CEO Says About You When You Leave the Room 85% of CEOs say their CMO builds trust inside the company. 13% are very confident marketing can show what its spend actually moved. Both numbers come from the same 150 CEOs.
- The Decisions You Both Think You Own Marketing is primarily responsible for pricing at 28.2% of companies and revenue growth at 42.5%. The middle of that list is where two executives both think they decide.
- Plan for the Budget You Won't Get Marketing budgets sit at 7.8% of revenue, 18% below the mean allocation of four years ago. The AI line got funded anyway, out of lines nobody was defending.
- The Board Doesn't Want Your Dashboard Amazon banned the deck. What that says about the marketing review you are walking into next quarter.
- What a PE CMO Actually Does Same business card. Different profession.
- The CFO Problem The adversary you think you have isn't the one cutting your budget. And by the time you figure it out, the CFO has already drafted the memo that replaces you.
- Everyone's a Marketer (Until It Doesn't Work) Marketing is the only C-suite function where everyone thinks they can do your job. The reason is more structural than you think.
- The K-Shaped CMO Two types of marketing leaders are emerging. Same title, diverging trajectories. Which arm are you on?
- The CMO Is Dead. Long Live the CMO. Only 49% of Fortune 500 top marketers hold the title today, down from 55% last year. Here's what's actually happening.
- Why Fit Beats Pedigree in Marketing (and Football) “The wrong system makes talent look imaginary. The right one makes talent look inevitable.”
- You’re No Longer the Instrument. You’re the Conductor. Less doing, more directing: wield AI like a conductor’s baton and turn speed into your moat.
- Does Your Agency Have Agency? A CMOs guide to spotting high agency
- Turn Marketers into Managers A CMO’s playbook for managing your AI intern before it manages you
- Doing More With Less (Without Starving the Future) Budgets are tighter. Expectations aren’t.
- Sales + Marketing = The Ultimate Power Couple
- Unlock Speed in Your Marketing Org: 3 Steps to Decision Velocity Together, we'll build marketing teams that scale. 🚀
- What CMOs Can Learn from NFL Coaches: Winning Strategies for Marketing Success How you can learn from the best.
- Structuring Your Marketing Org for Growth Together, we’ll build marketing teams that scale. 🚀
Explore other topics
- Strategy The latest frameworks for corporate strategy and market positioning.
- AI & Tech How generative AI and martech are reshaping the landscape.
- Brand Building resilient brands in an age of fragmentation and noise.
- Growth Data-driven tactics for customer acquisition and retention.
- Deep Dives Comprehensive analysis of complex marketing challenges.
- Career Navigating the C-suite and advancing your professional path.