Monday Brief
What’s working in marketing right now, what’s not, and what to try this week. Platform and algorithm changes, CMO moves, campaign teardowns.
Monday Briefing: ChatGPT Is Now Half the MarketWeekly intelligence for marketing leaders
CMOs face a unique problem: too much tactical noise, not enough strategic thinking. Behind the CMO cuts through it with frameworks and insights for the people who lead marketing, not the people who execute it.
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Two emails a week. Here’s when.
Thursday Deep Dive
One big idea, fully explored. Frameworks you can steal, leadership calls, AI and technology strategy.
The Decisions You Both Think You OwnThe CMO has an information problem
- 1
Information overload
There are thousands of marketing blogs, podcasts and newsletters. Most are written for junior marketers. CMOs need strategic signal, not tactical noise.
- 2
No peer-level thinking
Most marketing content teaches you how to run Facebook ads. CMOs need frameworks for board presentations, team structure, AI adoption and competitive positioning.
- 3
AI is changing everything
The marketing landscape is being reshaped by AI faster than most leaders can track. Behind the CMO covers what matters, so you can make informed decisions.
Frequently asked questions
- What is Behind the CMO?
- A free newsletter delivering strategic marketing intelligence to CMOs and marketing leaders. It publishes twice a week: a Monday Brief with tactical roundups and a Thursday deep dive exploring one big idea with actionable frameworks.
- Who writes this newsletter?
- James Murray, a marketing strategist with experience across SaaS, B2B and enterprise marketing. Every issue is researched, written and edited with senior marketing leaders in mind.
- How often will I receive emails?
- Two a week: a Monday Brief with the most important marketing news and tactics, and a Thursday deep dive with an in-depth analysis of one strategic topic. No surprise emails, no promotional blasts.
- Is this newsletter free?
- Yes, completely. It is funded through select sponsorships from brands relevant to marketing leaders. You will never be charged, and there is no premium tier holding back the best content.