Why everything’s green in your dashboard and red in your P&L.
How To
Platforms sold us precision. Now leaders want proof. And that’s a harder story to tell.
Discovery is moving from search results to AI responses. If ChatGPT doesn’t mention you, you don’t exist.
Using AI
Arm Yourself for the AI Discovery Era.
Discovery is shifting from Google to GPTs. Your brand is already being summarized. You just can’t see it yet.
“The wrong system makes talent look imaginary. The right one makes talent look inevitable.”
Frameworks
What Anthropic just did, and why every CMO should be paying attention
American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”
2026 is coming. This 3-pillar plan will make sure your marketing is ready.
AI doesn’t close gaps. It makes them obvious.
You know what word perfectly describes who wins in the AI era? Adaptability.
I asked AI if it’d rather be helpful for truthful. It smiled in bits and bytes and then lied to my face.
No matter how successful you are, change is always good. — Billy Beane
+1
Physics is the only real science. The rest are just stamp collecting. —Ernest Rutherford
Less doing, more directing: wield AI like a conductor’s baton and turn speed into your moat.
In the age of AI, the game isn’t about who’s smartest anymore. It’s about who’s fastest.
We’ve hit a weird moment. Every marketer now has a supercomputer in their pocket. Any stat, model, or insight? A few taps away.
The best campaigns don't make sense; they make an impact. Here's how to market with vibe, not a slide.
How top CMOs build durable marketing: boring, repeatable, and insanely effective.
A pocket playbook for CMOs ready to catch the next wave
A CMOs guide to spotting high agency
How to add AI wind to marketing’s classic measurement triangle
Dirty data used to be a dealbreaker. Now it's just Tuesday.
A CMO’s playbook for managing your AI intern before it manages you
Shining Light on Marketing's Black Box
