Why everything’s green in your dashboard and red in your P&L.
How To
Platforms sold us precision. Now leaders want proof. And that’s a harder story to tell.
Discovery is moving from search results to AI responses. If ChatGPT doesn’t mention you, you don’t exist.
Using AI
Arm Yourself for the AI Discovery Era.
Discovery is shifting from Google to GPTs. Your brand is already being summarized. You just can’t see it yet.
“The wrong system makes talent look imaginary. The right one makes talent look inevitable.”
Frameworks
What Anthropic just did, and why every CMO should be paying attention
American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”
2026 is coming. This 3-pillar plan will make sure your marketing is ready.
