Every Channel Sucks. Now What?
American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”
Grit > Gloss: A 3 Pillar 2026 Marketing Plan (That Actually Performs)
2026 is coming. This 3-pillar plan will make sure your marketing is ready.
AI Won’t Save You. It’ll Expose You.
AI doesn’t close gaps. It makes them obvious.
Adapt or Die: The Real AI Moat
You know what word perfectly describes who wins in the AI era? Adaptability.
AI: The World’s Smartest Yes-Man
I asked AI if it’d rather be helpful for truthful. It smiled in bits and bytes and then lied to my face.
Why CMOs Are Getting Outplayed (Unless They Do This)
No matter how successful you are, change is always good. — Billy Beane
The Physics of Marketing: Why Momentum Beats Magic
Physics is the only real science. The rest are just stamp collecting. —Ernest Rutherford
You’re No Longer the Instrument. You’re the Conductor.
Less doing, more directing: wield AI like a conductor’s baton and turn speed into your moat.
Embarrassment Is the Price of Progress. And Urgency? That’s the New Status Symbol.
In the age of AI, the game isn’t about who’s smartest anymore. It’s about who’s fastest.