Logo
BEHIND THE CMO
Search
HOME
RECOMMENDATIONS
FRAMEWORKS
USING AI
SIGN IN
SUBSCRIBE
Oliver Buchannon
Dean Moussalli

Dean Moussalli is Director of Marketing at Modern Family Law, with prior leadership roles at Via Trading, Accenture, and Deloitte. He has led brand and digital transformation initiatives for major brands like Disney, eBay, Google Nest, REI, DoorDash, Visa, and American Girl. Dean writes about AI’s impact on marketing, especially how it bridges brand and performance. With 20 years of experience in agencies, consulting, and corporate environments, he specializes in brand, digital, and growth marketing across tech, retail, CPG, and DTC sectors. Dean manages cross-functional teams, develops multi-channel campaigns to boost awareness and engagement, and advocates for AI-ready systems that connect storytelling with measurable results.


Your Brand Is the Last Performance Channel Left

Your Brand Is the Last Performance Channel Left

AI collapsed the funnel. Trust and proof are the new performance metrics.

Using AI

Home

Archive

Tags

Authors

Subscribe

STAY CONNECTED

I consent to receive newsletters via email. Terms of use and Privacy policy.

Powered by Pivotal Consulting Group.

© 2025 Behind the CMO.

Privacy policy

Terms of use

Powered by beehiiv