---
title: "Strategy - Behind the CMO | Behind the CMO"
description: "The latest frameworks for corporate strategy and market positioning."
canonical: https://www.behindthecmo.com/topic/strategy/
url: https://www.behindthecmo.com/topic/strategy/
lastmod: 2026-10-15
publisher: Behind the CMO
license: "Article text (c) Behind the CMO; metadata free to use with attribution"
---

> The latest frameworks for corporate strategy and market positioning.

# Strategy

 

The latest frameworks for corporate strategy and market positioning.

 

11 articles · 8 min average read · [All articles](https://www.behindthecmo.com/strategic/)

 - Strategy11
- Leadership18
- AI & Tech20
- Brand7
- Growth8
- Deep Dives8
- Career9
 
 
 
 [Your 2027 Plan Has No Diagnosis Richard Rumelt's test for a real strategy fits on one page. Here is what it does to a typical marketing plan, layer by layer, and the page that replaces it. Oct 15, 2026 · 13 min read Read the article](https://www.behindthecmo.com/p/your-2027-plan-has-no-diagnosis/) 
 

## More on strategy

 - The RevOps Land Grab StrategyAug 20, 202610 min Whoever writes the definition of a qualified lead writes marketing's performance review.
- Distribution Is the Last Moat StrategyJun 11, 20267 min Evan Spiegel isn't worried about AI. Here's where he's actually moving the budget.
- The Confidence Gap StrategyJan 8, 20268 min CMO budgets are up. CMO confidence is at a five-year low. The math doesn't add up until you understand what's actually being measured.
- Your 2026 Marketing Plan Is Already Broken StrategyNov 18, 20257 min Every CMO built for efficiency. Few built for volatility. Here’s how to fix that.
- Every Channel Sucks. Now What? StrategySep 23, 20257 min American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.”
- Grit > Gloss: A 3 Pillar 2026 Marketing Plan (That Actually Performs) StrategySep 16, 20259 min 2026 is coming. This 3-pillar plan will make sure your marketing is ready.
- Why CMOs Are Getting Outplayed (Unless They Do This) StrategyAug 19, 20257 min No matter how successful you are, change is always good. — Billy Beane
- The Physics of Marketing: Why Momentum Beats Magic StrategyAug 12, 20256 min Physics is the only real science. The rest are just stamp collecting. —Ernest Rutherford
- 90% Sanding: Why Great Marketing Still Lives In the Boring Stuff StrategyJul 7, 20256 min How top CMOs build durable marketing: boring, repeatable, and insanely effective.
- Stop Being Data-Driven, Start Being Data-Obsessed StrategyFeb 24, 202511 min Together, we’ll build marketing teams that scale. 🚀
 
 

## Explore other topics

 - Leadership 18 articles Insights on managing teams, culture, and executive decision making.
- AI & Tech 20 articles How generative AI and martech are reshaping the landscape.
- Brand 7 articles Building resilient brands in an age of fragmentation and noise.
- Growth 8 articles Data-driven tactics for customer acquisition and retention.
- Deep Dives 8 articles Comprehensive analysis of complex marketing challenges.
- Career 9 articles Navigating the C-suite and advancing your professional path.

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Source: https://www.behindthecmo.com/topic/strategy/
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