--- title: "Leadership - Behind the CMO | Behind the CMO" description: "Insights on managing teams, culture, and executive decision making." canonical: https://www.behindthecmo.com/topic/leadership/ url: https://www.behindthecmo.com/topic/leadership/ lastmod: 2026-10-12 publisher: Behind the CMO license: "Article text (c) Behind the CMO; metadata free to use with attribution" --- > Insights on managing teams, culture, and executive decision making. # Leadership Insights on managing teams, culture, and executive decision making. 18 articles · 9 min average read · [All articles](https://www.behindthecmo.com/strategic/) - Strategy10 - Leadership18 - AI & Tech20 - Brand7 - Growth8 - Deep Dives8 - Career9 [What Your CEO Says About You When You Leave the Room 85% of CEOs say their CMO builds trust inside the company. 13% are very confident marketing can show what its spend actually moved. Both numbers come from the same 150 CEOs. Oct 8, 2026 · 12 min read Read the article](https://www.behindthecmo.com/p/what-your-ceo-says-about-you-when-you-leave-the-room/) ## More on leadership - The Decisions You Both Think You Own LeadershipOct 1, 202613 min Marketing is primarily responsible for pricing at 28.2% of companies and revenue growth at 42.5%. The middle of that list is where two executives both think they decide. - Plan for the Budget You Won't Get LeadershipSep 24, 202613 min Marketing budgets sit at 7.8% of revenue, 18% below the mean allocation of four years ago. The AI line got funded anyway, out of lines nobody was defending. - The Board Doesn't Want Your Dashboard LeadershipAug 6, 202611 min Amazon banned the deck. What that says about the marketing review you are walking into next quarter. - What a PE CMO Actually Does LeadershipApr 30, 202612 min Same business card. Different profession. - The CFO Problem LeadershipApr 23, 202610 min The adversary you think you have isn't the one cutting your budget. And by the time you figure it out, the CFO has already drafted the memo that replaces you. - Everyone's a Marketer (Until It Doesn't Work) LeadershipFeb 26, 20268 min Marketing is the only C-suite function where everyone thinks they can do your job. The reason is more structural than you think. - The K-Shaped CMO LeadershipJan 15, 202610 min Two types of marketing leaders are emerging. Same title, diverging trajectories. Which arm are you on? - The CMO Is Dead. Long Live the CMO. LeadershipDec 26, 20259 min Only 49% of Fortune 500 top marketers hold the title today, down from 55% last year. Here's what's actually happening. - Why Fit Beats Pedigree in Marketing (and Football) LeadershipOct 7, 20256 min “The wrong system makes talent look imaginary. The right one makes talent look inevitable.” - You’re No Longer the Instrument. You’re the Conductor. LeadershipAug 5, 20256 min Less doing, more directing: wield AI like a conductor’s baton and turn speed into your moat. - Does Your Agency Have Agency? LeadershipJun 24, 20256 min A CMOs guide to spotting high agency - Turn Marketers into Managers LeadershipJun 3, 20257 min A CMO’s playbook for managing your AI intern before it manages you - Doing More With Less (Without Starving the Future) LeadershipMar 27, 20255 min Budgets are tighter. Expectations aren’t. - Sales + Marketing = The Ultimate Power Couple LeadershipMar 20, 20257 min - Unlock Speed in Your Marketing Org: 3 Steps to Decision Velocity LeadershipFeb 12, 20257 min Together, we'll build marketing teams that scale. 🚀 - What CMOs Can Learn from NFL Coaches: Winning Strategies for Marketing Success LeadershipFeb 9, 20258 min How you can learn from the best. - Structuring Your Marketing Org for Growth LeadershipFeb 4, 20255 min Together, we’ll build marketing teams that scale. 🚀 ## Explore other topics - Strategy 10 articles The latest frameworks for corporate strategy and market positioning. - AI & Tech 20 articles How generative AI and martech are reshaping the landscape. - Brand 7 articles Building resilient brands in an age of fragmentation and noise. - Growth 8 articles Data-driven tactics for customer acquisition and retention. - Deep Dives 8 articles Comprehensive analysis of complex marketing challenges. - Career 9 articles Navigating the C-suite and advancing your professional path. --- Source: https://www.behindthecmo.com/topic/leadership/ © Behind the CMO.