---
title: "Deep Dives - Behind the CMO | Behind the CMO"
description: "Comprehensive analysis of complex marketing challenges."
canonical: https://www.behindthecmo.com/topic/deep-dives/
url: https://www.behindthecmo.com/topic/deep-dives/
lastmod: 2026-10-15
publisher: Behind the CMO
license: "Article text (c) Behind the CMO; metadata free to use with attribution"
---

> Comprehensive analysis of complex marketing challenges.

# Deep Dives

 

Comprehensive analysis of complex marketing challenges.

 

8 articles · 9 min average read · [All articles](https://www.behindthecmo.com/strategic/)

 - Strategy11
- Leadership18
- AI & Tech20
- Brand7
- Growth8
- Deep Dives8
- Career9
 
 
 
 [Has Your Purpose Ever Lost an Argument? A values page with no decision behind it is copy. Sep 10, 2026 · 9 min read Read the article](https://www.behindthecmo.com/p/has-your-purpose-ever-lost-an-argument/) 
 

## More on deep dives

 - The Bonus That Killed Blockbuster Deep DivesSep 3, 202610 min Antioco earned 200% of his 2006 target bonus under the board's own numbers. The board paid him none of it.
- Brand Is a Balance Sheet Item Deep DivesAug 27, 202610 min A CFO will pay eleven billion dollars for a brand in an acquisition and refuse to fund it with eleven million in a budget.
- The Cost-Center Trap Deep DivesJul 23, 20269 min When value goes up and budget goes down at the same time, you're not underperforming. You've been reclassified.
- The Trust Premium Deep DivesJul 16, 20269 min As AI makes production free, the scarce asset stops being reach or quality. It becomes trust. Here's where to spend it.
- What's Your First-Party Data Worth Now? Deep DivesJul 9, 20268 min The cookie that was supposed to die is still alive. The thing you built to replace it is the part now at risk.
- Make Your Brand Machine-Readable Deep DivesJul 2, 20269 min Last week the agent did the buying. This week, how you get it to pick you, ranked by what's actually proven.
- Marketing to Machines Deep DivesJun 25, 20268 min Agentic commerce isn't a new channel. It's the end of the relationship you're paid to build.
 
 

## Explore other topics

 - Strategy 11 articles The latest frameworks for corporate strategy and market positioning.
- Leadership 18 articles Insights on managing teams, culture, and executive decision making.
- AI & Tech 20 articles How generative AI and martech are reshaping the landscape.
- Brand 7 articles Building resilient brands in an age of fragmentation and noise.
- Growth 8 articles Data-driven tactics for customer acquisition and retention.
- Career 9 articles Navigating the C-suite and advancing your professional path.

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