--- title: "AI & Tech - Behind the CMO | Behind the CMO" description: "How generative AI and martech are reshaping the landscape." canonical: https://www.behindthecmo.com/topic/ai-tech/ url: https://www.behindthecmo.com/topic/ai-tech/ lastmod: 2026-10-12 publisher: Behind the CMO license: "Article text (c) Behind the CMO; metadata free to use with attribution" --- > How generative AI and martech are reshaping the landscape. # AI & Tech How generative AI and martech are reshaping the landscape. 20 articles · 7 min average read · [All articles](https://www.behindthecmo.com/strategic/) - Strategy10 - Leadership18 - AI & Tech20 - Brand7 - Growth8 - Deep Dives8 - Career9 [The Spreadsheet Decade The optimistic case for AI in marketing, with receipts. Jun 18, 2026 · 7 min read Read the article](https://www.behindthecmo.com/p/the-spreadsheet-decade/) ## More on ai & tech - The Performance Illusion AI TechMay 21, 202611 min We measured everything and learned nothing. Here's how that happened. - Bring Your Own Agent AI TechApr 9, 20269 min The rolodex, the resume, the agent stack. What you're really buying when you hire someone is changing again. - Most Incompetence Is Insubordination AI TechApr 2, 20269 min The knowledge barrier collapsed. "I can't" became "I won't." And your team knows it. - Your Next Marketer Has Already Been Built AI TechMar 12, 20268 min AI isn't replacing content creators. It's replacing entire execution layers. And the CMOs celebrating efficiency are walking into a trap. - The Proficiency Gap AI TechMar 5, 20268 min The gap between AI tourists and AI operators is the new career risk. - The Judgment Call AI TechFeb 5, 20266 min Svedka bet their biggest moment on AI. Some CMO approved that. That CMO is about to find out if they were right. - The Rise of the Synthetic CMO AI TechDec 17, 20255 min Steve Jobs, David Ogilvy, Kim Kardashian, and Philip Kotler help me pressure test every idea. Here’s how. - The New SEO Is AI: Are You Even in the Conversation? AI TechOct 28, 20258 min Discovery is moving from search results to AI responses. If ChatGPT doesn’t mention you, you don’t exist. - The Rise of LLM Optimization Tools AI TechOct 21, 20258 min Arm Yourself for the AI Discovery Era. - Why “LLM Optimization” Will Replace SEO Faster Than You Think AI TechOct 14, 20259 min Discovery is shifting from Google to GPTs. Your brand is already being summarized. You just can’t see it yet. - AI Won’t Save You. It’ll Expose You. AI TechSep 9, 20256 min AI doesn’t close gaps. It makes them obvious. - Adapt or Die: The Real AI Moat AI TechSep 2, 20257 min You know what word perfectly describes who wins in the AI era? Adaptability. - AI: The World’s Smartest Yes-Man AI TechAug 26, 20257 min I asked AI if it’d rather be helpful for truthful. It smiled in bits and bytes and then lied to my face. - Embarrassment Is the Price of Progress. And Urgency? That’s the New Status Symbol. AI TechJul 29, 20256 min In the age of AI, the game isn’t about who’s smartest anymore. It’s about who’s fastest. - Marketing x AI: Why Swiss Army Knives Beat Scalpels AI TechJul 22, 20256 min We’ve hit a weird moment. Every marketer now has a supercomputer in their pocket. Any stat, model, or insight? A few taps away. - From Mobile-First to AI-First AI TechJun 30, 20255 min A pocket playbook for CMOs ready to catch the next wave - You Can’t Spell Attribution Without AI AI TechJun 17, 20255 min How to add AI wind to marketing’s classic measurement triangle - Get Clean Analysis from Dirty Data (Thanks to AI) AI TechJun 9, 20256 min Dirty data used to be a dealbreaker. Now it's just Tuesday. - How Modern CMOs Pilot AI‐Driven Marketing Without Losing Control AI TechMay 27, 20258 min Shining Light on Marketing's Black Box ## Explore other topics - Strategy 10 articles The latest frameworks for corporate strategy and market positioning. - Leadership 18 articles Insights on managing teams, culture, and executive decision making. - Brand 7 articles Building resilient brands in an age of fragmentation and noise. - Growth 8 articles Data-driven tactics for customer acquisition and retention. - Deep Dives 8 articles Comprehensive analysis of complex marketing challenges. - Career 9 articles Navigating the C-suite and advancing your professional path. --- Source: https://www.behindthecmo.com/topic/ai-tech/ © Behind the CMO.