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> The marketing newsletter you

# The marketing newsletter you’ll actually read.

 

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 [Monday BriefOct 12 Monday Briefing: Meta and TikTok Want Your AI to Buy the Ads](https://www.behindthecmo.com/p/monday-briefing-meta-and-tiktok-want-your-ai-to-buy-the-ads/) [Deep dive · StrategyOct 15 Your 2027 Plan Has No Diagnosis](https://www.behindthecmo.com/p/your-2027-plan-has-no-diagnosis/) 
 

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### Monday Brief

 

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5-minute tactical roundup. What’s working in marketing right now, what’s not, and what to try this week.

 [Monday Briefing: Meta and TikTok Want Your AI to Buy the Ads Latest · Oct 12 Plus: only 45% of brands are confident their sports sponsorships pay off, Google starts pulling promotions off your site today, and Ritson grades Jaguar's launch.](https://www.behindthecmo.com/p/monday-briefing-meta-and-tiktok-want-your-ai-to-buy-the-ads/) 

### Thursday Deep Dive

 

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One big idea, fully explored. Frameworks you can steal, strategies that compound, no filler.

 [Your 2027 Plan Has No Diagnosis Latest · Oct 15 · 13 min Richard Rumelt's test for a real strategy fits on one page. Here is what it does to a typical marketing plan, layer by layer, and the page that replaces it.](https://www.behindthecmo.com/p/your-2027-plan-has-no-diagnosis/) - What Your CEO Says About You When You Leave the RoomOct 8
- The Decisions You Both Think You OwnOct 1
- Plan for the Budget You Won't GetSep 24
 
 
 

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