# Behind the CMO — Pricing

> Machine-readable pricing for Behind the CMO. Last updated 2026-08-24.

## Newsletter

**Free.** Behind the CMO is a free newsletter for CMOs, VPs of Marketing, and
senior marketing leaders. There is no paid tier, no paywall, and no metered
access. Every article at https://www.behindthecmo.com/p/ is readable without
an account.

- Price: $0 USD
- Billing: none
- Subscribe: https://www.behindthecmo.com/subscribe/

## Resources

**Free.** All benchmarks, frameworks, templates, and tools under
https://www.behindthecmo.com/resources/ are free and require no signup.

- Price: $0 USD

## Content API

**Free.** The public Content API is unauthenticated and free to use. No API
key, no OAuth, no rate-limit tier.

- Price: $0 USD
- Docs: https://www.behindthecmo.com/developers/
- Spec: https://www.behindthecmo.com/openapi.json

## Sponsorship

Paid placements in the newsletter. Rates below are per send, in USD.

| Placement | Price (USD) | Description |
|---|---|---|
| Primary Sponsor | $750 | Top-of-newsletter placement, 90–120 word write-up, logo, tracked link. One per issue. |
| Dedicated Send | $1,500 | Standalone email in the Behind the CMO voice, sent to the full list. |
| Classified | $250 | 25–40 word listing at the bottom of the newsletter. |

Full audience demographics and engagement stats:
https://www.behindthecmo.com/resources/media-kit/

Contact: hi@behindthecmo.com