---
title: "The Newsletter for CMOs | Behind the CMO"
description: "Get smarter about marketing in 5 minutes. Strategic frameworks and tactical insights for marketing leaders every Monday and Thursday. Zero fluff. Free."
canonical: https://www.behindthecmo.com/newsletter/
url: https://www.behindthecmo.com/newsletter/
lastmod: 2026-10-15
publisher: Behind the CMO
license: "Article text (c) Behind the CMO; metadata free to use with attribution"
---

> Get smarter about marketing in 5 minutes. Strategic frameworks and tactical insights for marketing leaders every Monday and Thursday. Zero fluff. Free.

# Get smarter about marketing in 5 minutes

 

Strategic frameworks for marketing leaders. A tactical brief on Monday, one big idea on Thursday. No fluff, no filler.

 
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 [Behind the CMO Monday · Oct 12 Monday Briefing: Meta and TikTok Want Your AI to Buy the Ads Plus: only 45% of brands are confident their sports sponsorships pay off, Google starts pulling promotions off your site today, and Ritson grades Jaguar's launch. Read this issue →](https://www.behindthecmo.com/p/monday-briefing-meta-and-tiktok-want-your-ai-to-buy-the-ads/) 
 
 

## Two emails a week. Here’s when.

 - Mon
- Tue
- Wed
- Thu
- Fri
- Sat
- Sun
 

### Monday Brief

 

Every Monday · about 5 minutes

 

What’s working in marketing right now, what’s not, and what to try this week. Platform and algorithm changes, CMO moves, campaign teardowns.

 [Monday Briefing: Meta and TikTok Want Your AI to Buy the AdsLatest · Oct 12](https://www.behindthecmo.com/p/monday-briefing-meta-and-tiktok-want-your-ai-to-buy-the-ads/) 

### Thursday Deep Dive

 

Every Thursday · about 10 minutes

 

One big idea, fully explored. Frameworks you can steal, leadership calls, AI and technology strategy.

 [Your 2027 Plan Has No DiagnosisLatest · Oct 15](https://www.behindthecmo.com/p/your-2027-plan-has-no-diagnosis/) 
 
 

## Read an issue before you subscribe

 [All articles →](https://www.behindthecmo.com/strategic/) 
 [Plan for the Budget You Won't Get The Flat-Budget Triage · Thursday Deep Dive · Sep 24 · 13 min](https://www.behindthecmo.com/p/plan-for-the-budget-you-won-t-get/) - Your 2027 Plan Has No Diagnosis Strategy Oct 15 13 min
- What Your CEO Says About You When You Leave the Room Leadership Oct 8 12 min
- The Decisions You Both Think You Own Leadership Oct 1 13 min
- The Job Is Splitting. Pick a Side. Career Sep 17 12 min
- Has Your Purpose Ever Lost an Argument? Deep dive Sep 10 9 min
 
 
 
 

## Frequently asked questions

 How often will I receive emails? Twice a week. The Monday Brief, a quick tactical roundup, and a Thursday deep dive. That’s it. No daily spam. 
 Is it really free? Yes. There is no paid tier, no paywall and no metered access. The newsletter is funded by sponsorship. 
 What makes this different from other marketing newsletters? We write for experienced marketers. No “what is SEO” explainers. No beginner tips dressed up as insights. Strategic content for people who’ve been doing this for years. 
 How do I unsubscribe? One click at the bottom of any email. No questions, no guilt trips.

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Source: https://www.behindthecmo.com/newsletter/
© Behind the CMO.