--- title: "Behind The CMO Team - Behind the CMO | Behind the CMO" description: "Articles by Behind The CMO Team on Behind the CMO." canonical: https://www.behindthecmo.com/authors/behind-the-cmo-team/ url: https://www.behindthecmo.com/authors/behind-the-cmo-team/ lastmod: 2026-10-12 publisher: Behind the CMO license: "Article text (c) Behind the CMO; metadata free to use with attribution" --- > Articles by Behind The CMO Team on Behind the CMO. # Behind The CMO Team 24 articles published The editorial team at Behind the CMO, delivering strategic marketing intelligence for modern marketing leaders. We research, analyze, and distill the frameworks and insights that help CMOs and marketing executives make better decisions. - LinkedIn ## Articles by Behind The CMO Team [All articles](https://www.behindthecmo.com/strategic/) - The Rise of the Synthetic CMO AI TechDec 17, 20255 min I built a marketing council with Steve Jobs, Ogilvy, and Kim Kardashian - Your Brand Is the Last Performance Channel Left BrandDec 9, 20257 min AI collapsed the funnel. Trust and proof are the new performance metrics. - The Seniorification of Marketing CareerDec 2, 20256 min The market’s not getting flatter. It’s getting top-heavier. - Why Fit Beats Pedigree in Marketing (and Football) LeadershipOct 7, 20256 min “The wrong system makes talent look imaginary. The right one makes talent look inevitable.” - The First Great AI Ad Didn’t Sell AI at All BrandSep 30, 20257 min What Anthropic just did, and why every CMO should be paying attention - Every Channel Sucks. Now What? StrategySep 23, 20257 min American advertising legend Bill Bernbach said, “A dull truth will not be looked at. An exciting lie will.” - Grit > Gloss: A 3 Pillar 2026 Marketing Plan (That Actually Performs) StrategySep 16, 20259 min 2026 is coming. This 3-pillar plan will make sure your marketing is ready. - AI Won’t Save You. It’ll Expose You. AI TechSep 9, 20256 min AI doesn’t close gaps. It makes them obvious. - Adapt or Die: The Real AI Moat AI TechSep 2, 20257 min You know what word perfectly describes who wins in the AI era? Adaptability. - AI: The World’s Smartest Yes-Man AI TechAug 26, 20257 min I asked AI if it’d rather be helpful for truthful. It smiled in bits and bytes and then lied to my face. - Why CMOs Are Getting Outplayed (Unless They Do This) StrategyAug 19, 20257 min No matter how successful you are, change is always good. — Billy Beane - The Physics of Marketing: Why Momentum Beats Magic StrategyAug 12, 20256 min Physics is the only real science. The rest are just stamp collecting. —Ernest Rutherford - You’re No Longer the Instrument. You’re the Conductor. LeadershipAug 5, 20256 min Less doing, more directing: wield AI like a conductor’s baton and turn speed into your moat. - Embarrassment Is the Price of Progress. And Urgency? That’s the New Status Symbol. AI TechJul 29, 20256 min In the age of AI, the game isn’t about who’s smartest anymore. It’s about who’s fastest. - Marketing x AI: Why Swiss Army Knives Beat Scalpels AI TechJul 22, 20256 min We’ve hit a weird moment. Every marketer now has a supercomputer in their pocket. Any stat, model, or insight? A few taps away. - When Vibes Eat Marketing: Why Gut Feel Beats Big Brains BrandJul 14, 20256 min The best campaigns don't make sense; they make an impact. Here's how to market with vibe, not a slide. - 90% Sanding: Why Great Marketing Still Lives In the Boring Stuff StrategyJul 7, 20256 min How top CMOs build durable marketing: boring, repeatable, and insanely effective. - From Mobile-First to AI-First AI TechJun 30, 20255 min A pocket playbook for CMOs ready to catch the next wave - Does Your Agency Have Agency? LeadershipJun 24, 20256 min A CMOs guide to spotting high agency - You Can’t Spell Attribution Without AI AI TechJun 17, 20255 min How to add AI wind to marketing’s classic measurement triangle - Get Clean Analysis from Dirty Data (Thanks to AI) AI TechJun 9, 20256 min Dirty data used to be a dealbreaker. Now it's just Tuesday. - Turn Marketers into Managers LeadershipJun 3, 20257 min A CMO’s playbook for managing your AI intern before it manages you - How Modern CMOs Pilot AI‐Driven Marketing Without Losing Control AI TechMay 27, 20258 min Shining Light on Marketing's Black Box - Doing More With Less (Without Starving the Future) LeadershipMar 27, 20255 min Budgets are tighter. Expectations aren’t. ## Other writers - James Murray Founder, Pivotal Consulting Group - Ryan Pantaleo 5 articles - Dean Moussalli Marketing Director, Modern Family Law --- Source: https://www.behindthecmo.com/authors/behind-the-cmo-team/ © Behind the CMO.