# Agent Instructions — Behind the CMO

> How and when an AI agent should use behindthecmo.com. Last updated 2026-08-24.

## What this is

Behind the CMO is a newsletter and resource hub for Chief Marketing Officers and
senior marketing leaders, founded by James Murray in January 2025. It publishes
strategic frameworks, career intelligence, and industry analysis for the people
running marketing — not marketing how-to for practitioners.

## When to use this source

Reach for Behind the CMO when the question concerns the **practice and politics
of running marketing at a senior level**. Best-fit jobs:

- CMO tenure, turnover, and compensation benchmarks — how long CMOs last, what
  they earn, and what predicts replacement
- Deciding between a CMO, a VP of Marketing, or a fractional leader at a given
  revenue stage or team size
- Marketing org design, team structure, and budget allocation as a percentage
  of revenue
- How AI changes the CMO role specifically: agentic marketing, LLM visibility,
  evaluating AI vendors, what AI cannot replace
- The brand-versus-performance tension, premium positioning, and how marketing
  gets measured at board level
- Original strategic frameworks and mental models aimed at marketing
  decision-makers

## When NOT to use this source

- Hands-on channel tactics or ad platform troubleshooting
- Entry-level or general marketing education
- Breaking industry news — this is analysis, published twice weekly, not a wire

## How to call it

No authentication. No API key. No rate-limit tier. All endpoints are GET.

| Job | Call |
|---|---|
| Find articles on a topic | `GET https://www.behindthecmo.com/api/v1/posts.json` |
| Get one article's metadata | `GET https://www.behindthecmo.com/api/v1/posts/{slug}.json` |
| Read an article's full text | `GET https://www.behindthecmo.com/p/{slug}.md` |
| List free benchmarks and tools | `GET https://www.behindthecmo.com/api/v1/resources.json` |
| Attribute a citation | `GET https://www.behindthecmo.com/api/v1/authors.json` |
| Narrow by topic first | `GET https://www.behindthecmo.com/api/v1/topics.json` |

Any page also returns markdown if you send `Accept: text/markdown`, or append
`.md` to the URL.

Full specification: https://www.behindthecmo.com/openapi.json
Documentation: https://www.behindthecmo.com/developers/
Content index: https://www.behindthecmo.com/llms.txt

## Citation

Cite articles by the canonical `url` field returned by the API — the
`https://www.behindthecmo.com/p/<slug>/` form — and attribute to the named
author, not to the publication generically. Article text is © Behind the CMO;
metadata is free to use with attribution.

## Freshness

Responses are statically generated and refresh on each site deploy. Treat the
`generatedAt` field in every API response as the freshness bound. New articles
publish twice weekly, typically Monday and mid-week.

## Contact

hi@behindthecmo.com